Silver Linings on Darkened Endorsers: The Ironic Effect of Schadenfreude in Celebrity Scandals

Saluja, G

Hong, J Mukhopadhyay, A

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Field	Value	Language
dc.contributor.author	Saluja, G https://orcid.org/0000-0002-9166-7681	en_US
dc.contributor.author	Hong, J	en_US
dc.contributor.author	Mukhopadhyay, A	en_US
dc.date	2012-02-16	en_US
dc.date.issued	2012-02-18	en_US
dc.identifier.citation	2012, pp. 14 - 14	en_US
dc.identifier.uri	http://hdl.handle.net/10453/50794
dc.relation.ispartof	Annual Conference of the Society for Consumer Psychology	en_US
dc.title	Silver Linings on Darkened Endorsers: The Ironic Effect of Schadenfreude in Celebrity Scandals	en_US
dc.type	Conference Proceeding
utslib.location.activity	Las Vegas, NV	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.finish-date	2012-02-18	en_US
pubs.start-date	2012-02-16	en_US

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