Concerning Trust and Information

Publisher:
Elsevier
Publication Type:
Journal Article
Citation:
Industrial Marketing Management, 2007, October, 36 (7), pp. 968 - 982
Issue Date:
2007-01
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communication and the associated information exchanges are key drivers of the development of relationships and of the trust embedded within them. this paper considers the development of business relationships in terms of the continuing co-evolution of trust and information exchange and the issues associated with researching these processes
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