Designing a Primary Personal Information Market as an Industry Platform: a Service Innovation Approach

Farrelly, RW; Chew, E

Designing a Primary Personal Information Market as an Industry Platform: a Service Innovation Approach

Farrelly, RW Chew, E

Permalink

Publication Type:: Conference Proceeding
Citation:: Proceedings of the 50th Hawaii International Conference on System Sciences | 2017, 2017
Issue Date:: 2017-01-04

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download Accepted Manuscript versionAdobe PDF (688.82 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Farrelly, RW	en_US
dc.contributor.author	Chew, E https://orcid.org/0000-0002-5850-2455	en_US
dc.date	2017-01-04	en_US
dc.date.issued	2017-01-04	en_US
dc.identifier.citation	Proceedings of the 50th Hawaii International Conference on System Sciences \| 2017, 2017	en_US
dc.identifier.uri	http://hdl.handle.net/10453/72670
dc.description.abstract	It is well recognised that personal data have intrinsic value to B2C companies. However, there are no widely adopted means by which individuals can benefit financially from the personal data they generate. Furthermore, there is a substantial lack of empirical research on markets for online personal data. Nevertheless, prior work has shown that a Primary Personal Information Market (PPIM) is a viable solution to the problem of monetising personal data. This paper explores how a PPIM could be conceptualised and designed as an Industry Platform. Using an integrated Service Innovation Method (iSIM) we incorporate into our design a multi-sided personal information business model to facilitate commercialisation. An initial prototype is developed and its utility from a data product consumer’s perspective is evaluated using semi-structured interviews with industry practitioners. We find that a PPIM conceptualised as an industry platform has significant commercial appeal and that it resolves a number of objections raised in response to previous designs.	en_US
dc.relation.ispartof	Proceedings of the 50th Hawaii International Conference on System Sciences \| 2017	en_US
dc.relation.ispartof	50th Hawaii International Conference on System Sciences \| 2017	en_US
dc.title	Designing a Primary Personal Information Market as an Industry Platform: a Service Innovation Approach	en_US
dc.type	Conference Proceeding
utslib.location.activity	Hawaii	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	/University of Technology Sydney/Students
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.finish-date	2017-01-07	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2017-01-04	en_US

Abstract:

It is well recognised that personal data have intrinsic value to B2C companies. However, there are no widely adopted means by which individuals can benefit financially from the personal data they generate. Furthermore, there is a substantial lack of empirical research on markets for online personal data. Nevertheless, prior work has shown that a Primary Personal Information Market (PPIM) is a viable solution to the problem of monetising personal data. This paper explores how a PPIM could be conceptualised and designed as an Industry Platform. Using an integrated Service Innovation Method (iSIM) we incorporate into our design a multi-sided personal information business model to facilitate commercialisation. An initial prototype is developed and its utility from a data product consumer’s perspective is evaluated using semi-structured interviews with industry practitioners. We find that a PPIM conceptualised as an industry platform has significant commercial appeal and that it resolves a number of objections raised in response to previous designs.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/72670