A multi-country investigation of the impact of intangible social attributes on purchase intentions

Auger, P; Devinney, TM; Louviere, JJ

A multi-country investigation of the impact of intangible social attributes on purchase intentions

Auger, P Devinney, TM Louviere, JJ

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Publisher:: Reykjavik University
Publication Type:: Conference Proceeding
Citation:: Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 7
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Auger, P	en_US
dc.contributor.author	Devinney, TM	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.contributor.editor	Engilbertsson, H	en_US
dc.date	2007-05-22	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 7	en_US
dc.identifier.isbn	997-99483-5-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7519
dc.description.abstract	the emergence of global media and information availability has increased the importance of intangible attributes in consumer purchase decisions. The present paper utilizes choice experiments to examine the relative importance of three categories of intangible attributes brand, country-of-origin, and social attributes on a sample of consumers from 6 countries.	en_US
dc.publisher	Reykjavik University	en_US
dc.relation.ispartof	Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference	en_US
dc.relation.ispartof	Engineering Mathematics and Applications Conference	en_US
dc.title	A multi-country investigation of the impact of intangible social attributes on purchase intentions	en_US
dc.type	Conference Proceeding
utslib.location	Reykjavik, Iceland	en_US
utslib.location.activity	Reykjavik, Iceland	en_US
utslib.for	150505 Marketing Research Methodology	en_US
dc.location.activity	Reykjavik, Iceland	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Reykjavik, Iceland	en_US
pubs.start-date	2007-05-22	en_US

Abstract:

the emergence of global media and information availability has increased the importance of intangible attributes in consumer purchase decisions. The present paper utilizes choice experiments to examine the relative importance of three categories of intangible attributes brand, country-of-origin, and social attributes on a sample of consumers from 6 countries.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/7519