A multi-country investigation of the impact of intangible social attributes on purchase intentions
- Reykjavik University
- Publication Type:
- Conference Proceeding
- Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 7
- Issue Date:
the emergence of global media and information availability has increased the importance of intangible attributes in consumer purchase decisions. The present paper utilizes choice experiments to examine the relative importance of three categories of intangible attributes brand, country-of-origin, and social attributes on a sample of consumers from 6 countries.
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