A market orientated perspective on customer club performance: empirical insights

Cox, DJ Gudergan, S Lings, IN

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Publisher:: European Marketing Academy
Publication Type:: Conference Proceeding
Citation:: Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference, 2006, pp. 1 - 9
Issue Date:: 2006-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Cox, DJ	en_US
dc.contributor.author	Gudergan, S	en_US
dc.contributor.author	Lings, IN	en_US
dc.contributor.editor	Avlonitis, GJ	en_US
dc.contributor.editor	Papavassiliou, N	en_US
dc.contributor.editor	Papastathopoulou, P	en_US
dc.date	2006-05-23	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference, 2006, pp. 1 - 9	en_US
dc.identifier.isbn	960-89199-0-8	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7555
dc.publisher	European Marketing Academy	en_US
dc.relation.ispartof	Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference	en_US
dc.relation.ispartof	European Marketing Academy Conference	en_US
dc.title	A market orientated perspective on customer club performance: empirical insights	en_US
dc.type	Conference Proceeding
utslib.location	Athens, Greece	en_US
utslib.location.activity	Athens, Greece	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
dc.location.activity	Athens, Greece	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Athens, Greece	en_US
pubs.start-date	2006-05-23	en_US

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