An exploration of affective and deliberative influences on attidues to meat

Reykjavik University
Publication Type:
Conference Proceeding
Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 5
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This paper explores whether recent propositions on the influence on behaviour of the affective and deliberative systems can assist in explaining why consumers hold the attitudes they do and behave in accordance, or contrary to, those attitudes. Using the context of meat consumption and qualitative research the conclusion is that these approaches provide simple, feasible explanations of a range of behaviours.
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