The relative effectiveness of special events as a promotional tool: a case study of a European automobile distributor's events strategy

McDonnell, IG Gebhardt, S

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Publisher:: Australian Centre for Event Management
Publication Type:: Conference Proceeding
Citation:: Events and Place Making - Proceedings of International Event Research Conference, 2002, pp. 389 - 417
Issue Date:: 2002-01

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Full metadata record

Field	Value	Language
dc.contributor.author	McDonnell, IG	en_US
dc.contributor.author	Gebhardt, S	en_US
dc.contributor.editor	Jago, L	en_US
dc.contributor.editor	Deery, M	en_US
dc.contributor.editor	Harris, R	en_US
dc.contributor.editor	Hede, AM	en_US
dc.contributor.editor	Allen, J	en_US
dc.date	2002-07-15	en_US
dc.date.issued	2002-01	en_US
dc.identifier.citation	Events and Place Making - Proceedings of International Event Research Conference, 2002, pp. 389 - 417	en_US
dc.identifier.isbn	1 86365 568 9	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7693
dc.publisher	Australian Centre for Event Management	en_US
dc.relation.ispartof	Events and Place Making - Proceedings of International Event Research Conference	en_US
dc.relation.ispartof	International Event Research Conference	en_US
dc.title	The relative effectiveness of special events as a promotional tool: a case study of a European automobile distributor's events strategy	en_US
dc.type	Conference Proceeding
utslib.location	Lindfield, Australia	en_US
utslib.location.activity	Sydney, Australia	en_US
utslib.for	150404 Sport and Leisure Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	150603 Tourism Management	en_US
dc.location.activity	Sydney, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Lindfield, Australia	en_US
pubs.start-date	2002-07-15	en_US

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