Digital and social media communication

Macnamara, JR

Digital and social media communication

Macnamara, JR

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Publisher:: Pearson
Publication Type:: Chapter
Citation:: Exploring Public Relations: Global Strategic Communication, 2017, 4th, pp. 35 - 59
Issue Date:: 2017-05-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.editor	Tench, R	en_US
dc.contributor.editor	Yeomans, L	en_US
dc.date.issued	2017-05-01	en_US
dc.identifier.citation	Exploring Public Relations: Global Strategic Communication, 2017, 4th, pp. 35 - 59	en_US
dc.identifier.isbn	978-1-292-11218-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/95924
dc.description.abstract	This chapter: Identifies and discusses communication and media theories that inform understanding of social media and their use; Critiques social media practices in the context of communication and media theories; Identifies the opportunities as well as the risks and dysfunctions of social media; and Informs readers on how to apply social media in public relations practice.	en_US
dc.publisher	Pearson	en_US
dc.relation.ispartof	Exploring Public Relations: Global Strategic Communication	en_US
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Digital and social media communication	en_US
dc.type	Chapter
utslib.location	Harlow, UK	en_US
utslib.citation.edition	4th	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access	*
pubs.consider-herdc	true	en_US
pubs.edition	4th	en_US
pubs.place-of-publication	Harlow, UK	en_US
pubs.publication-status	Published	en_US

Abstract:

This chapter: Identifies and discusses communication and media theories that inform understanding of social media and their use; Critiques social media practices in the context of communication and media theories; Identifies the opportunities as well as the risks and dysfunctions of social media; and Informs readers on how to apply social media in public relations practice.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/95924