Digital and social media communication

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Exploring Public Relations: Global Strategic Communication, 2017, 4th, pp. 35 - 59
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Digital and Social Media (Chapter 3).pdfAccepted Manuscript version592.63 kB
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This chapter: Identifies and discusses communication and media theories that inform understanding of social media and their use; Critiques social media practices in the context of communication and media theories; Identifies the opportunities as well as the risks and dysfunctions of social media; and Informs readers on how to apply social media in public relations practice.
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