Scoping the challenge: entrepreneurial arts management in times of uncertainty

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Journal Article
The Journal of Arts Management, Law and Society, 2003, 33 (3), pp. 185 - 195
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The arts have always operated in an environment of uncertainty. The nature of that uncertainty in our present era revolves around more than the extent of artistic risk and audience attraction. My purpose in this article is to survey the challenges facing entrepreneurial arts managers in Australia. This will involve isolating and analyzing the uncertainties in recent Australian-government policy developments, the competitive nature of contemporary leisure consumption in a free-time marketplace, and the unsettling pattern of business restructuring and its implications for sponsorship
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