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Showing results 3 to 6 of 6
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Issue Date
Title
Author(s)
2019-01-01
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
Mintz, O
;
Currim, IS
;
Steenkamp, JBEM
;
de Jong, M
2016-12-01
A Model for Inferring Market Preferences from Online Retail Product Information Matrices
Gilbride, TJ
;
Currim, IS
;
Mintz, O
;
Siddarth, S
2013-01-01
What drives managerial Use of marketing and financial metrics and does metric use affect performance of marketing-mix activities
Mintz, O
;
Currim, IS
2015-01-01
When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, O
;
Currim, IS