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Showing results 12 to 18 of 18
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Issue Date
Title
Author(s)
2002-01
Offence to the advertising of controversial products: a study of gender attitudes in China and Malaysia
Waller, DS
;
Fam, KS
2001-01
Offence to the Advertising of Gender-Related Products in China and Malaysia
Waller, DS
;
Fam, KS
;
Chetty, S
;
Collins, B
2008-01-01
Perceptions of offensive advertising elements: A China–U.S. comparison
Waller, DS
;
Christy, TP
;
Fam, KS
2007-01
Reducing offensiveness of advertising for controversial products: an empirical study of three generations in China
Fam, KS
;
Waller, DS
;
Yang, Z
;
Heath, R
;
Neijens, P
;
Smit, E
2011-10-01
Reducing offensiveness of STD prevention advertisements in China
Waller, DS
;
Fam, KS
2006-01
Reducing social advertising offensiveness: a study of STD prevention in China
Fam, KS
;
Waller, DS
;
Fry, ML
2022-11-15
Sales promotion: The role of equity sensitivity
Fam, KS
;
Richard, J
;
McNeill, L
;
Waller, D
;
Zhang, H