Browsing byAuthorLoken, B
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2009-01 | Utility-Based Models of Brand Equity | Swait, JRJD; Erdem, T; Ahluwalia, R; Houston, M; Loken, B |
Issue Date | Title | Author(s) |
---|---|---|
2009-01 | Utility-Based Models of Brand Equity | Swait, JRJD; Erdem, T; Ahluwalia, R; Houston, M; Loken, B |