Browsing byAuthorO’Rourke, AM
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2023-01-01 | Mitigating implicit racial bias in tipping: when direct and indirect experience matters | O’Rourke, AM; Belli, A; Mathmann, F |
| 2022-01-01 | 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis | Belli, A; O’Rourke, AM; Carrillat, FA; Pupovac, L; Melnyk, V; Napolova, E |
| 2022-01-01 | Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position | O’Rourke, AM; Carrillat, FA; Wang, PZ |
| 2019-09-02 | Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial | Carrillat, FA; O’Rourke, AM; Plourde, C |
