Browsing byAuthorLee, RP
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Issue Date | Title | Author(s) |
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2016-03-01 | Managing sub-branding affect transfer: the role of consideration set size and brand loyalty | He, Y; Chen, Q; Tam, L; Lee, RP |
Issue Date | Title | Author(s) |
---|---|---|
2016-03-01 | Managing sub-branding affect transfer: the role of consideration set size and brand loyalty | He, Y; Chen, Q; Tam, L; Lee, RP |