Browsing byAuthorPupovac, L
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
2022-01-01 | 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis | Belli, A; O’Rourke, AM; Carrillat, FA; Pupovac, L; Melnyk, V; Napolova, E |
2022 | Slicing vs. Chunking Product-Harm Crisis: Antecedents and Firm Performance Implications | Carrillat, F; Michayluk, D; Pupovac, L |
- | The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations | Padigar, M; Pupovac, L; Sinha, A; Srivastava, R |