Browsing byAuthorWang, PZ

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Issue DateTitleAuthor(s)
2003-01Archetypal analysis: a new way to segment markets based on extreme individualsLi, S; Wang, PZ; Louviere, JJ; Carson, R; Kennedy, R
2014-12-01Assessing Best-Worst Scaling in Consumer Value ResearchParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2003-01Assessing consumer vanity in Australia and ChinaWang, PZ; Kennedy, R
2004-01-01Assessing motivations for sports volunteerismWang, PZ; Kahn, BE; Luce, MF
2011-01Assessing the Acquiescence Bias of Online Research DataWang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D
2012-02-01Assessing the validity of brand equity constructsMenictas, C; Wang, PZ; Louviere, JJ
2010-01Assessing the validity of brand equity constructs: A comparison of two approachesMenictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
2017-01-01Assessing two consumer behavioural intention models in a service environmentParvin, S; Wang, PZ; Uddin, J
2015-01-01Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
2008-01Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
2005-01Comparing choice models across decision states: some preliminary resultsMorrison, MD; Wang, PZ; Oppewal, H; Waller, DS; Purchase, S
2007-12-01Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand ChoicesWang, PZ; Menictas, C; Louviere, JJ
2004-01A conceptual model of consumer decision states using information acceleration.Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
2019-01-01Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specificationMassey, GR; Wang, PZ; Kyngdon, AS
2006-01Consumer characteristics and decision states: a study of new product purchase intentionWang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M
2004-01Decision states and information accelerationRungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P
2004-01Decision states for purchasing a DVD player: a preliminary studyWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Rungie, C; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
2010-01Detecting attribute by covariate interactions in discrete choice modelKwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
2013-01-01The Effects of Customer-Centric Marketing and Revenue Management on Travelers' ChoicesMathies, C; Gudergan, SP; Wang, PZ
2006-01Forms of market orientation and business performance in ChinaTang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M