Browsing by Author Wang, PZ

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Issue DateTitleAuthor(s)
Jan-2003Archetypal analysis: a new way to segment markets based on extreme individualsLi, S; Wang, PZ; Louviere, JJ; Carson, R; Kennedy, R
1-Dec-2014Assessing Best-Worst Scaling in Consumer Value ResearchParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
Jan-2003Assessing consumer vanity in Australia and ChinaWang, PZ; Kennedy, R
Jan-2004Assessing motivations for sports volunteerism.Wang, PZ; Kahn, B; Luce, MF
Jan-2011Assessing the Acquiescence Bias of Online Research DataWang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D
Jan-2012Assessing the validity of brand equity constructsMenictas, C; Wang, PZ; Louviere, JJ
Jan-2010Assessing the validity of brand equity constructs: A comparison of two approachesMenictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
12-Jun-2017Assessing two consumer behavioural intention models in a service environmentParvin, S; Wang, PZ; Uddin, J
1-Dec-2015Best-worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, E
Jan-2008Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
Jan-2005Comparing choice models across decision states: some preliminary resultsMorrison, MD; Wang, PZ; Oppewal, H; Waller, DS; Purchase, S
Jan-2007Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand ChoicesWang, PZ; Menictas, C; Louviere, JJ
Jan-2004A conceptual model of consumer decision states using information acceleration.Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
Jan-2006Consumer characteristics and decision states: a study of new product purchase intentionWang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M
Jan-2004Decision states and information accelerationRungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P
Jan-2004Decision states for purchasing a DVD player: a preliminary studyWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Rungie, C; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
Jan-2010Detecting attribute by covariate interactions in discrete choice modelKwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
Jan-2013The effects of customer-centric marketing and revenue management on travelers' choicesMathies, C; Gudergan, S; Wang, PZ
Jan-2006Forms of market orientation and business performance in ChinaTang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M
Jan-2009How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D