Customers’ savings rate and share of wallet: the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator

Hamin, H; Tung, RL; Baumann, C; Hoadley, S

Customers’ savings rate and share of wallet: the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator

Hamin, H Tung, RL Baumann, C Hoadley, S

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Publication Type:: Journal Article
Citation:: Journal of Strategic Marketing, 2018, 26 (5), pp. 400 - 416
Issue Date:: 2018-07-04

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Field	Value	Language
dc.contributor.author	Hamin, H	en_US
dc.contributor.author	Tung, RL	en_US
dc.contributor.author	Baumann, C	en_US
dc.contributor.author	Hoadley, S https://orcid.org/0000-0002-5278-9555	en_US
dc.date.available	2020-05-25T19:21:28Z
dc.date.issued	2018-07-04	en_US
dc.identifier.citation	Journal of Strategic Marketing, 2018, 26 (5), pp. 400 - 416	en_US
dc.identifier.issn	0965-254X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/100627
dc.description.abstract	© 2016, © 2016 Informa UK Limited, trading as Taylor & Francis Group. This study explores the role of attitude toward money, religion and ethnicity in the relationship between income and consumer behavior. The three-country (Australia, Canada and China) study sampled 755 consumers and uses structural equation modeling and multivariate analysis to test for mediating effects of attitude toward money and moderating effects of religion and ethnicity/immigrant generation. Religion is found to be a moderating variable for savings rate and share of wallet, while ethnicity/immigrant generation only moderates the association between income and savings rate. We also demonstrate the interaction effects of religion and ethnicity/immigrant generation with income as determinants of savings rate and share of wallet. This research provides the foundation for modeling savings rate and share of wallet, incorporating attitude, religion, and ethnicity/immigrant generation, as well as income, demonstrating the need to include other factors (i.e. demographic factors in addition to attitudinal/satisfaction measures) to better identify, understand and strategically target consumer segments with potential for profitability and growth.	en_US
dc.relation.ispartof	Journal of Strategic Marketing	en_US
dc.relation.isbasedon	10.1080/0965254X.2016.1258002	en_US
dc.title	Customers’ savings rate and share of wallet: the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator	en_US
dc.type	Journal Article
utslib.citation.volume	5	en_US
utslib.citation.volume	26	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Teaching and Learning)
utslib.copyright.status	open_access
pubs.issue	5	en_US
pubs.publication-status	Published	en_US
pubs.volume	26	en_US

Abstract:

© 2016, © 2016 Informa UK Limited, trading as Taylor & Francis Group. This study explores the role of attitude toward money, religion and ethnicity in the relationship between income and consumer behavior. The three-country (Australia, Canada and China) study sampled 755 consumers and uses structural equation modeling and multivariate analysis to test for mediating effects of attitude toward money and moderating effects of religion and ethnicity/immigrant generation. Religion is found to be a moderating variable for savings rate and share of wallet, while ethnicity/immigrant generation only moderates the association between income and savings rate. We also demonstrate the interaction effects of religion and ethnicity/immigrant generation with income as determinants of savings rate and share of wallet. This research provides the foundation for modeling savings rate and share of wallet, incorporating attitude, religion, and ethnicity/immigrant generation, as well as income, demonstrating the need to include other factors (i.e. demographic factors in addition to attitudinal/satisfaction measures) to better identify, understand and strategically target consumer segments with potential for profitability and growth.

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http://hdl.handle.net/10453/100627