Dealing with Depression: Australia's Advertising Industry in the 1930s

Crawford, R

Dealing with Depression: Australia's Advertising Industry in the 1930s

Crawford, R

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Publisher:: Advertising Educational Foundation
Publication Type:: Journal Article
Citation:: Advertising & Society Review, 2007, 8 (3), pp. 1 - 15
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Advertising & Society Review, 2007, 8 (3), pp. 1 - 15	en_US
dc.identifier.issn	1534-7311	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10106
dc.description.abstract	Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression. However, as the 1930s were drawing to a close, the industry was confident about itself and its future. By examining the growth and development of Australia's advertising industry through the 1930s, this paper will demonstrate how commercial radio not only provided another advertising medium for the industry; it altered the advertising industry's view of itself, and with it, its quest for legitimacy. Moreover, this study will also provide a new perspective on developments in American advertising during the same period.	en_US
dc.publisher	Advertising Educational Foundation	en_US
dc.relation.ispartof	Advertising & Society Review	en_US
dc.title	Dealing with Depression: Australia's Advertising Industry in the 1930s	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	8	en_US
utslib.for	2103 Historical Studies	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	3	en_US
pubs.volume	8	en_US

Abstract:

Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression. However, as the 1930s were drawing to a close, the industry was confident about itself and its future. By examining the growth and development of Australia's advertising industry through the 1930s, this paper will demonstrate how commercial radio not only provided another advertising medium for the industry; it altered the advertising industry's view of itself, and with it, its quest for legitimacy. Moreover, this study will also provide a new perspective on developments in American advertising during the same period.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/10106