Crafting a local-global nexus in the Australian wine industry

Aylward, DK; Clements, M

Crafting a local-global nexus in the Australian wine industry

Aylward, DK Clements, M

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Publisher:: Emerald Group Publishing Limited
Publication Type:: Journal Article
Citation:: Journal of Enterprising Communities: People and Places in the Global Economy, 2008, 2 (1), pp. 73 - 87
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Aylward, DK	en_US
dc.contributor.author	Clements, M	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Journal of Enterprising Communities: People and Places in the Global Economy, 2008, 2 (1), pp. 73 - 87	en_US
dc.identifier.issn	1750-6204	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10184
dc.description.abstract	Abstract: Purpose To examines strategies that have locked the Australian wine industry into a price-sensitive, commodity wine market. The paper seeks to explain the inherent weakness of these strategies and their inability to address current challenges and opportunities. Design/methodology/approach The paper uses empirical research data gathered from 100 SME wine firms. These firms were selected using a stratified random sampling technique. Four states were covered New South Wales, Victoria, South Australia, and Western Australia with all major wine regions in these states equally represented. There was careful sampling according to size, so that boutique, and small- and medium-sized firms were represented. Non-exporting firms were excluded. In each case either the CEO or the marketing manager was interviewed. Findings The findings confirm the paper's hypothesis, that increasingly the Australian wine industry has become risk-averse and locked into paradigms and organizational frameworks that are disconnecting from users and their requirements. The findings concur that greater differentiation of place, product, supply chains, and markets is required if the industry is to operate effectively within a multi-dimensional landscape and continue to attract sustainable returns.	en_US
dc.publisher	Emerald Group Publishing Limited	en_US
dc.relation.ispartof	Journal of Enterprising Communities: People and Places in the Global Economy	en_US
dc.relation.isbasedon	https://doi.org/10.1108/17506200810861267	en_US
dc.rights	This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here - https://doi.org/10.1108/17506200810861267. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.	en_US
dc.title	Crafting a local-global nexus in the Australian wine industry	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	2	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	1	en_US
pubs.volume	2	en_US

Abstract:

Abstract: Purpose To examines strategies that have locked the Australian wine industry into a price-sensitive, commodity wine market. The paper seeks to explain the inherent weakness of these strategies and their inability to address current challenges and opportunities. Design/methodology/approach The paper uses empirical research data gathered from 100 SME wine firms. These firms were selected using a stratified random sampling technique. Four states were covered New South Wales, Victoria, South Australia, and Western Australia with all major wine regions in these states equally represented. There was careful sampling according to size, so that boutique, and small- and medium-sized firms were represented. Non-exporting firms were excluded. In each case either the CEO or the marketing manager was interviewed. Findings The findings confirm the paper's hypothesis, that increasingly the Australian wine industry has become risk-averse and locked into paradigms and organizational frameworks that are disconnecting from users and their requirements. The findings concur that greater differentiation of place, product, supply chains, and markets is required if the industry is to operate effectively within a multi-dimensional landscape and continue to attract sustainable returns.

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http://hdl.handle.net/10453/10184