Differentiation or path dependency: a critical look at the Australian wine industry

Aylward, DK

Differentiation or path dependency: a critical look at the Australian wine industry

Aylward, DK

Permalink

Publisher:: John Wiley & Sons Ltd.
Publication Type:: Journal Article
Citation:: Strategic Change, 2008, 16 (8), pp. 385 - 398
Issue Date:: 2008-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (304.02 kB)

View on publisher's site

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Aylward, DK	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Strategic Change, 2008, 16 (8), pp. 385 - 398	en_US
dc.identifier.issn	1086-1718	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10258
dc.description.abstract	In 2007 the Australian wine industry is at a crossroads, both organizationally and culturally. Having achieved considerable success over the past three decades, the industry is now operating in the shadow of that success. Rather than adapting to new and multiple operating pathways of a global wine landscape, industry organizations continue to steer their sector along the entrenched and restrictive pathways of previous achievement. This paper examines strategies that have locked the industry into a saturated, price-sensitive, commodity wine market. It explains how these strategies will inherently fail to address current challenges and opportunities, and based on empirical data, why a differentiated, region-specific approach to wine production is the most likely strategy for survival.	en_US
dc.publisher	John Wiley & Sons Ltd.	en_US
dc.relation.ispartof	Strategic Change	en_US
dc.relation.isbasedon	10.1002/jsc.806	en_US
dc.title	Differentiation or path dependency: a critical look at the Australian wine industry	en_US
dc.type	Journal Article
utslib.citation.volume	8	en_US
utslib.citation.volume	16	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.issue	8	en_US
pubs.volume	16	en_US

Abstract:

In 2007 the Australian wine industry is at a crossroads, both organizationally and culturally. Having achieved considerable success over the past three decades, the industry is now operating in the shadow of that success. Rather than adapting to new and multiple operating pathways of a global wine landscape, industry organizations continue to steer their sector along the entrenched and restrictive pathways of previous achievement. This paper examines strategies that have locked the industry into a saturated, price-sensitive, commodity wine market. It explains how these strategies will inherently fail to address current challenges and opportunities, and based on empirical data, why a differentiated, region-specific approach to wine production is the most likely strategy for survival.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/10258