Attributes of Destination Effectiveness: A factor analysis

Cognizant Communication Corporation
Publication Type:
Journal Article
Tourism Analysis, 2004, 9 (1-2), pp. 91 - 101
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A model is developed to capture the main elements of competitiveness highlighted in the general literature, while appreciating the special issues involved in exploring the notion of destination competitiveness as emphasized by tourism researchers. Associated with the model is a set of indicators that can be used to measure the competitiveness of any given destination. These indicators, comprising both objective and subjective measures, were identified from the major elements comprising the generic destination competitiveness model and also from discussions at workshops held in Korea and Australia in 2001. This article has three major objectives: to display a model of destination competitiveness that identifies key success factors in determining destination competitiveness; to display the findings arising from the application of factor analysis to survey data collected in a study of Australian and Korean tourism industry stakeholders; to explore issues for further research arising from the study.
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