Multimodality, resemiotization: Extending the Analysis of Discourse as Multi-Semiotic Practice

Iedema, RA

Multimodality, resemiotization: Extending the Analysis of Discourse as Multi-Semiotic Practice

Iedema, RA

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Publisher:: Sage Publications
Publication Type:: Journal Article
Citation:: Visual Communication, 2003, 2 (1), pp. 29 - 57
Issue Date:: 2003-01

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Field	Value	Language
dc.contributor.author	Iedema, RA	en_US
dc.date.issued	2003-01	en_US
dc.identifier.citation	Visual Communication, 2003, 2 (1), pp. 29 - 57	en_US
dc.identifier.issn	1470-3572	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1048
dc.description.abstract	This article has the following two overarching aims. First, it traces the development of multimodal discourse analysis and sets out its main descriptive and analytical parameters; in doing so, the article highlights the specific advantages which the multimodal approach has to offer and exemplifies its application. The article also argues that the hierarchical arrangement of different semiotics (in the way common sense construes this) should not be lost from sight. Second, and related to this last point, the article will advance a complementary perspective to that of multimodality: resemiotization. Resemiotization is meant to provide the analytical means for (1) tracing how semiotics are translated from one into the other as social processes unfold, as well as for (2) asking why these semiotics (rather than others) are mobilized to do certain things at certain times. The article draws on a variety of empirical data to exemplify these two perspectives on visual communication and analysis.	en_US
dc.publisher	Sage Publications	en_US
dc.relation.ispartof	Visual Communication	en_US
dc.title	Multimodality, resemiotization: Extending the Analysis of Discourse as Multi-Semiotic Practice	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	2	en_US
utslib.for	2004 Linguistics	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1203 Design Practice and Management	en_US
utslib.for	2002 Cultural Studies	en_US
dc.location.activity	Silicon Valley, USA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	1	en_US
pubs.volume	2	en_US

Abstract:

This article has the following two overarching aims. First, it traces the development of multimodal discourse analysis and sets out its main descriptive and analytical parameters; in doing so, the article highlights the specific advantages which the multimodal approach has to offer and exemplifies its application. The article also argues that the hierarchical arrangement of different semiotics (in the way common sense construes this) should not be lost from sight. Second, and related to this last point, the article will advance a complementary perspective to that of multimodality: resemiotization. Resemiotization is meant to provide the analytical means for (1) tracing how semiotics are translated from one into the other as social processes unfold, as well as for (2) asking why these semiotics (rather than others) are mobilized to do certain things at certain times. The article draws on a variety of empirical data to exemplify these two perspectives on visual communication and analysis.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/1048