Old debts: the unsung relationship between Australia's film and advertising industries

Crawford, R

Old debts: the unsung relationship between Australia's film and advertising industries

Crawford, R

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Publisher:: Intellect
Publication Type:: Journal Article
Citation:: Studies in Australasian Cinema, 2008, 2 (1), pp. 33 - 45
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Studies in Australasian Cinema, 2008, 2 (1), pp. 33 - 45	en_US
dc.identifier.issn	1750-3175	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10544
dc.description.abstract	This study surveys the relationship that has developed between Australia's advertising and film industries from the early twentieth century to the present. Throughout this period there has been a continuous exchange of skills, talent and ideas between the two industries. While the flow has been two ways, it will be argued that the advertising industry's contribution to the film industry has been greater. Australia's advertising industry functioned as a nursery for the nation's film industry, identifying and training the nation's aspiring film-makers whilst providing them with access to a large audience. The globalization of both industries has similarly reinforced this relationship, ensuring that the film industry remains indebted to its commercial cousin.	en_US
dc.publisher	Intellect	en_US
dc.relation.ispartof	Studies in Australasian Cinema	en_US
dc.title	Old debts: the unsung relationship between Australia's film and advertising industries	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	2	en_US
utslib.for	1902 Film, Television and Digital Media	en_US
utslib.for	2002 Cultural Studies	en_US
utslib.for	2005 Literary Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	1	en_US
pubs.volume	2	en_US

Abstract:

This study surveys the relationship that has developed between Australia's advertising and film industries from the early twentieth century to the present. Throughout this period there has been a continuous exchange of skills, talent and ideas between the two industries. While the flow has been two ways, it will be argued that the advertising industry's contribution to the film industry has been greater. Australia's advertising industry functioned as a nursery for the nation's film industry, identifying and training the nation's aspiring film-makers whilst providing them with access to a large audience. The globalization of both industries has similarly reinforced this relationship, ensuring that the film industry remains indebted to its commercial cousin.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/10544