'The weaker sisters': The first decade of ATV-0 Melbourne and TEN-10 Sydney, 1964-75

Herd, DN

'The weaker sisters': The first decade of ATV-0 Melbourne and TEN-10 Sydney, 1964-75

Herd, DN

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Publisher:: Centre for Cultural and Media Policy
Publication Type:: Journal Article
Citation:: Media International Australia, 2006, 121 (November), pp. 119 - 135
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Herd, DN	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Media International Australia, 2006, 121 (November), pp. 119 - 135	en_US
dc.identifier.issn	1329-878X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1056
dc.description.abstract	This paper presents aspects of an historical analysis of commercial television as a cultural industry by reference to the introduction of the third licences in Sydney and Melbourne. I am looking at the period between 1964 and 1972 and the development of ATV-0 and TEN-10. In the first part of the paper, I examine some aspects of the industry and organizational structures of the time. Since programming flow is the structuring logic of television as a cultural industry, the second part of the paper looks at the programming strategies used by the stations to differentiate them from and allow them to compete with the other commercial stations. I will do this with reference to particular Australian programs scheduled by the stations. My argument is that, for most of the 1960s and into the early 1970s, these stations pursued an essentially defensive strategy attempting to change the stations competitive position within the existing rules. The change to a more offensive strategy with the genesis of Number 96 was what laid the foundation for financial success.	en_US
dc.publisher	Centre for Cultural and Media Policy	en_US
dc.relation.ispartof	Media International Australia	en_US
dc.title	'The weaker sisters': The first decade of ATV-0 Melbourne and TEN-10 Sydney, 1964-75	en_US
dc.type	Journal Article
utslib.citation.volume	November	en_US
utslib.citation.volume	121	en_US
utslib.for	1608 Sociology	en_US
utslib.for	2002 Cultural Studies	en_US
utslib.for	20 Language, Communication And Culture	en_US
utslib.for	16 Studies In Human Society	en_US
utslib.for	19 Studies In Creative Arts And Writing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	November	en_US
pubs.volume	121	en_US

Abstract:

This paper presents aspects of an historical analysis of commercial television as a cultural industry by reference to the introduction of the third licences in Sydney and Melbourne. I am looking at the period between 1964 and 1972 and the development of ATV-0 and TEN-10. In the first part of the paper, I examine some aspects of the industry and organizational structures of the time. Since programming flow is the structuring logic of television as a cultural industry, the second part of the paper looks at the programming strategies used by the stations to differentiate them from and allow them to compete with the other commercial stations. I will do this with reference to particular Australian programs scheduled by the stations. My argument is that, for most of the 1960s and into the early 1970s, these stations pursued an essentially defensive strategy attempting to change the stations competitive position within the existing rules. The change to a more offensive strategy with the genesis of Number 96 was what laid the foundation for financial success.

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http://hdl.handle.net/10453/1056