Choice blindness and the non-unitary nature of the human mind

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Journal Article
Behavioral and Brain Sciences, 2011, 34 (1), pp. 28 - 29
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Experiments on choice blindness support von Hippel & Trivers's (VH&T's) conception of the mind as fundamentally divided, but they also highlight a problem for VH&T's idea of non-conscious self-deception: If I try to trick you into believing that I have a certain preference, and the best way is to also trick myself, I might actually end up having that preference, at all levels of processing. © 2011 Cambridge University Press.
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