A Zoomable Shopping Browser Using a Graphic-Treemap

IEEE Computer Society
Publication Type:
Conference Proceeding
Sixth International Conference on Computer Graphics, Imaging and Visualization: New Advances and Trends, CGIV 2009, 2009, pp. 449 - 453
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Effective and efficient navigation and representation of the entire structure of the product catalog is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: (1) Slice-and-Dice Treemaps, (2) Squarified Treemaps, into the on-line catalog to address the "small window" problem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information.
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