A zoomable shopping browser using a graphic-treemap

Publication Type:
Conference Proceeding
Proceedings of the 2009 6th International Conference on Computer Graphics, Imaging and Visualization: New Advances and Trends, CGIV2009, 2009, pp. 449 - 453
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Effective and efficient navigation and representation of the entire structure of the product catalogue is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: 1) Slice-and-Dice Treemap, 2) Squarified Treemap, into the on-line catalogue to address the small windowproblem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information. © 2009 IEEE.
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