Educating Design Innovation Catalysts Through Design Interventions

Publisher:
Design Research Society
Publication Type:
Conference Proceeding
Citation:
http://designmanagementacademy.com/dma2017/wp-content/uploads/2016/06/DMA2017_volume5.pdf, 2017, 5 pp. 1633 - 1652
Issue Date:
2017-06-07
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In the increasingly competitive and fast-changing business environment, innovation is a growing necessity. Organisations are seeking to leverage design as one way to deliver more value to their customers, although the use of design to innovate is still an emerging practice. Individual capability underpins organisational adoption of design and as such the role (education and training) of this individual is currently under investigation – coined the ‘design innovation catalyst’. This paper describes a series of design interventions in a case study of a cohort of fifteen participants in an Australian industrial sector, which aimed to provide the foundation to educate participants about the role of design innovation catalysts. Based on this case study this paper makes a series of observations and reflections on the experience of these design innovation catalysts, which form the basis for recommendations to improve the effectiveness of future programs.
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