Media's influences on purchasing of real estate - case of Guangzhou, China

Ge, J; Lai, Y

Media's influences on purchasing of real estate - case of Guangzhou, China

Ge, J

Lai, Y

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Publisher:: PRRES, UWS and UTS
Publication Type:: Conference Proceeding
Citation:: Proceedings of Pacific Rim Real Estate Society 15th Annual Conference, 2009, pp. 1 - 17
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Ge, J https://orcid.org/0000-0002-2252-7829	en_US
dc.contributor.author	Lai, Y	en_US
dc.contributor.editor	Graeme Newell	en_US
dc.date	2009-01-18	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Proceedings of Pacific Rim Real Estate Society 15th Annual Conference, 2009, pp. 1 - 17	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11331
dc.description.abstract	The study provides an overall view of the Cantonese' usage of media and how it affects their expectations in the purchase of real estate, to better understand the real estate market in Guangzhou through a survey. The findings suggest that the media takes an overwhelmingly important role in providing information on property, whereas the opinions of relatives or friends are most influential when making decisions. The characteristics of a property are always emphasized by the agents during promotion; and the Cantonese welcome various types of housing as they are living in a relatively open and prosperous city. However, they still retain a strong traditional concept of family which influences their purchase behavior significantly. http://www.prres.net/index.htm?http://www.prres.net/Proceedings/2009proceedings.asp	en_US
dc.publisher	PRRES, UWS and UTS	en_US
dc.relation.ispartof	Proceedings of Pacific Rim Real Estate Society 15th Annual Conference	en_US
dc.relation.ispartof	Pacific Rim Real Estate Conference	en_US
dc.title	Media's influences on purchasing of real estate - case of Guangzhou, China	en_US
dc.type	Conference Proceeding
utslib.location	Sydney Australia	en_US
utslib.location.activity	University of Technology Sydney, Sydney	en_US
utslib.for	1202 Building	en_US
dc.location.activity	University of Technology Sydney, Sydney	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney Australia	en_US
pubs.start-date	2009-01-18	en_US

Abstract:

The study provides an overall view of the Cantonese' usage of media and how it affects their expectations in the purchase of real estate, to better understand the real estate market in Guangzhou through a survey. The findings suggest that the media takes an overwhelmingly important role in providing information on property, whereas the opinions of relatives or friends are most influential when making decisions. The characteristics of a property are always emphasized by the agents during promotion; and the Cantonese welcome various types of housing as they are living in a relatively open and prosperous city. However, they still retain a strong traditional concept of family which influences their purchase behavior significantly. http://www.prres.net/index.htm?http://www.prres.net/Proceedings/2009proceedings.asp

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http://hdl.handle.net/10453/11331