Strategies for business in virtual worlds: Case studies in Second Life

Liu, W; Williams, MA

Strategies for business in virtual worlds: Case studies in Second Life

Liu, W

Williams, MA

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Publication Type:: Conference Proceeding
Citation:: PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region, 2008
Issue Date:: 2008-12-01

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Field	Value	Language
dc.contributor.author	Liu, W https://orcid.org/0000-0002-3003-1313	en_US
dc.contributor.author	Williams, MA https://orcid.org/0000-0002-1047-0503	en_US
dc.date.issued	2008-12-01	en_US
dc.identifier.citation	PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region, 2008	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11402
dc.description.abstract	Second Life (SL) is an immersive, 3D social interaction virtual environment developed by Linden Lab where business including monetary transactions can take place. SL is a virtual world that also provides support for virtual organisations; a group of individuals whose members and resources may be dispersed geographically, but who function as a coherent unit through the use of cyber infrastructure. In this paper, we use qualitative and quantitative methodologies to analyse and understand a range of business strategies and activities in SL. We discuss key economic elements in SL and classify firms from the Forbes Global Top 500 companies which have a presence and who operate in B-B, B-C, C-C, and G-C spaces within SL. We develop business cases for three well known firms active in SL, namely IBM, Coca Cola, and Nissan, as a means to explore correlative relationships and potential business strategies future development.	en_US
dc.relation.ispartof	PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region	en_US
dc.title	Strategies for business in virtual worlds: Case studies in Second Life	en_US
dc.type	Conference Proceeding
utslib.for	0806 Information Systems	en_US
dc.location.activity	Suzhou, China	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
pubs.organisational-group	/University of Technology Sydney/Strength - CAI - Centre for Artificial Intelligence
utslib.copyright.status	open_access
pubs.publication-status	Published	en_US

Abstract:

Second Life (SL) is an immersive, 3D social interaction virtual environment developed by Linden Lab where business including monetary transactions can take place. SL is a virtual world that also provides support for virtual organisations; a group of individuals whose members and resources may be dispersed geographically, but who function as a coherent unit through the use of cyber infrastructure. In this paper, we use qualitative and quantitative methodologies to analyse and understand a range of business strategies and activities in SL. We discuss key economic elements in SL and classify firms from the Forbes Global Top 500 companies which have a presence and who operate in B-B, B-C, C-C, and G-C spaces within SL. We develop business cases for three well known firms active in SL, namely IBM, Coca Cola, and Nissan, as a means to explore correlative relationships and potential business strategies future development.

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http://hdl.handle.net/10453/11402