Trends in product innovation: how manufacturing and services blend

Killen, CP

Trends in product innovation: how manufacturing and services blend

Killen, CP

Permalink

Publisher:: Promaco Conventions Pt Ltd
Publication Type:: Conference Proceeding
Citation:: Proceedings of the 23rd ANZAM Conference 2009 'Sustainability Management and Marketing', 2009, pp. 1 - 18
Issue Date:: 2009-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (192.46 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Killen, CP https://orcid.org/0000-0002-2370-7856	en_US
dc.contributor.editor	Beaumont, DN	en_US
dc.date	2009-12-01	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Proceedings of the 23rd ANZAM Conference 2009 'Sustainability Management and Marketing', 2009, pp. 1 - 18	en_US
dc.identifier.isbn	1 86308 157 7	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11452
dc.description.abstract	As the boundary between manufacturing and service industries continues to blur, product innovation often takes the form of blended product offerings consisting of both manufactured and service elements. Organisational innovation processes and strategies have traditionally been based on either a âmanufacturingâ or a âserviceâ mindset, which may not be suitable for optimal innovation in a blended offering. This paper combines findings from an empirical study with literature from service and manufacturing perspectives to enhance understanding of the nature of blended offerings. A typology of blended product offerings is proposed that integrates previously identified blending mechanisms with new findings on current trends and types of blended innovations. Implications for innovation management are discussed and directions for future research are suggested.	en_US
dc.publisher	Promaco Conventions Pt Ltd	en_US
dc.relation.ispartof	Proceedings of the 23rd ANZAM Conference 2009 'Sustainability Management and Marketing'	en_US
dc.relation.ispartof	Australian and New Zealand Academy of Management Conference	en_US
dc.title	Trends in product innovation: how manufacturing and services blend	en_US
dc.type	Conference Proceeding
utslib.location	Australia	en_US
utslib.location.activity	Melbourne, Australia	en_US
utslib.for	150307 Innovation and Technology Management	en_US
dc.location.activity	Melbourne, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Australia	en_US
pubs.start-date	2009-12-01	en_US

Abstract:

As the boundary between manufacturing and service industries continues to blur, product innovation often takes the form of blended product offerings consisting of both manufactured and service elements. Organisational innovation processes and strategies have traditionally been based on either a âmanufacturingâ or a âserviceâ mindset, which may not be suitable for optimal innovation in a blended offering. This paper combines findings from an empirical study with literature from service and manufacturing perspectives to enhance understanding of the nature of blended offerings. A typology of blended product offerings is proposed that integrates previously identified blending mechanisms with new findings on current trends and types of blended innovations. Implications for innovation management are discussed and directions for future research are suggested.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/11452