Cultural aspects of business-to-consumer (B2C) E-commerce: Acomparative analysis of Pakistan and Australia

Sohaib, O; Kang, K

Cultural aspects of business-to-consumer (B2C) E-commerce: Acomparative analysis of Pakistan and Australia

Sohaib, O

Kang, K

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Publication Type:: Journal Article
Citation:: Electronic Journal of Information Systems in Developing Countries, 2014, 61 (1)
Issue Date:: 2014-01-01

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Field	Value	Language
dc.contributor.author	Sohaib, O https://orcid.org/0000-0001-9287-5995	en_US
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802	en_US
dc.date.issued	2014-01-01	en_US
dc.identifier.citation	Electronic Journal of Information Systems in Developing Countries, 2014, 61 (1)	en_US
dc.identifier.uri	http://hdl.handle.net/10453/116029
dc.description.abstract	It is generally believed that Business to-Consumer (B2C) e-commerce will help firms to improve productivity to the global market both in developing and developed countries. This study examines the extent of B2C websites communication differentiation on cultural ground. Through a content analysis, Hofstede's and Hall's cultural factors were examined in 64 B2C e-commerce websites of Pakistan and Australia. To test for the difference an independent samples t-test was conducted. The results show that B2C websites somehow reflects the cultural environment that surrounds the online buyers. It appears that to influence online buyers to purchase, firms need to develop culturally adapted websites. This study provides some indications that the cultural trend in B2C websites is providing opportunities to business firms to make changes to their market strategies to better trigger their online sale by targeting two different cultures.	en_US
dc.relation.ispartof	Electronic Journal of Information Systems in Developing Countries	en_US
dc.relation.isbasedon	10.1002/j.1681-4835.2014.tb00431.x	en_US
dc.title	Cultural aspects of business-to-consumer (B2C) E-commerce: Acomparative analysis of Pakistan and Australia	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	61	en_US
utslib.for	0806 Information Systems	en_US
utslib.for	0807 Library and Information Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Information, Systems and Modelling
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	open_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	61	en_US

Abstract:

It is generally believed that Business to-Consumer (B2C) e-commerce will help firms to improve productivity to the global market both in developing and developed countries. This study examines the extent of B2C websites communication differentiation on cultural ground. Through a content analysis, Hofstede's and Hall's cultural factors were examined in 64 B2C e-commerce websites of Pakistan and Australia. To test for the difference an independent samples t-test was conducted. The results show that B2C websites somehow reflects the cultural environment that surrounds the online buyers. It appears that to influence online buyers to purchase, firms need to develop culturally adapted websites. This study provides some indications that the cultural trend in B2C websites is providing opportunities to business firms to make changes to their market strategies to better trigger their online sale by targeting two different cultures.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/116029