Top of the Tots: The Wiggles as Australia's most successful (underacknowledged) sound media export

Giuffre, L

Top of the Tots: The Wiggles as Australia's most successful (underacknowledged) sound media export

Giuffre, L

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Publication Type:: Journal Article
Citation:: Media International Australia, 2013, (148), pp. 145 - 154
Issue Date:: 2013-08-01

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Field	Value	Language
dc.contributor.author	Giuffre, L https://orcid.org/0000-0001-9648-4289	en_US
dc.date.issued	2013-08-01	en_US
dc.identifier.citation	Media International Australia, 2013, (148), pp. 145 - 154	en_US
dc.identifier.issn	1329-878X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/116424
dc.description.abstract	The Wiggles produce hugely successful CDs, DVDs and interactive entertainment for pre-school children. They are Top of the Tots, as their 2004 album of the same name proclaims. However, the artists have been largely overlooked by the popular music and media academies. I argue that this omission can be attributed to problems of categorisation, particularly existing frameworks in television studies that limit how we gauge 'quality entertainment' and its audience; and in popular music and sound studies traditions that are yet to formally engage with listeners who are of pre-school age. The Wiggles are artists whose target audience historically has been overlooked by sophisticated, diverse and evolving academic traditions. As a result, their pioneering cross-media and international successes have largely been ignored. In this article, I seek to explore The Wiggles in terms that go beyond the narrow parameters of 'children's entertainment', offering more 'grown-up' ways to understand the group's success.	en_US
dc.relation.ispartof	Media International Australia	en_US
dc.title	Top of the Tots: The Wiggles as Australia's most successful (underacknowledged) sound media export	en_US
dc.type	Journal Article
utslib.citation.volume	148	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	16 Studies in Human Society	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	closed_access
pubs.issue	148	en_US
pubs.publication-status	Published	en_US

Abstract:

The Wiggles produce hugely successful CDs, DVDs and interactive entertainment for pre-school children. They are Top of the Tots, as their 2004 album of the same name proclaims. However, the artists have been largely overlooked by the popular music and media academies. I argue that this omission can be attributed to problems of categorisation, particularly existing frameworks in television studies that limit how we gauge 'quality entertainment' and its audience; and in popular music and sound studies traditions that are yet to formally engage with listeners who are of pre-school age. The Wiggles are artists whose target audience historically has been overlooked by sophisticated, diverse and evolving academic traditions. As a result, their pioneering cross-media and international successes have largely been ignored. In this article, I seek to explore The Wiggles in terms that go beyond the narrow parameters of 'children's entertainment', offering more 'grown-up' ways to understand the group's success.

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http://hdl.handle.net/10453/116424