A hybrid visualisation model for technology roadmapping: Bibliometrics, qualitative methodology and empirical study
- Publication Type:
- Journal Article
- Technology Analysis and Strategic Management, 2013, 25 (6), pp. 707 - 724
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Technology roadmapping offers a flexible instrument to portray development status in support of technology forecasting and assessment. This paper integrates bibliometrics with qualitative methodologies and visualisation techniques to construct a hybrid model for composing technology roadmaps. The mapping arrays details on the evolution of the technology under study and contributes to understanding the macro-technology development status. We generate a global technology roadmap for electric vehicles to demonstrate the approach in an empirical study. © 2013 Copyright Taylor and Francis Group, LLC.
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