Organisational Ideation: Engaging Motivation as a Creative Catalyst

British Academy of Management
Publication Type:
Conference Proceeding
BAM2017 Conference Proceedings, 2017, 2017
Issue Date:
Full metadata record
Is there a secret to creative success? This paper presents the results of two studies examining the origins of ideas within two sectors where victory is premised upon repeatedly producing novel and distinctive outcomes for consumers: namely, high-technology and broadcast television. Using interviews and statistical analysis the authors investigated the idea practices of 19 enterprises founded as creative technology endeavours, as well as the managerial and creative talent behind three successful television production teams. Findings showed that both groups, while engaged in different markets, had remarkably similar need for ever-refreshed pools of ideas from which to draw and the need to provision these well. Understanding how to support and encourage creative genesis in the areas of goals, imaginative thought, knowledge growth and staff motivation, was essential to ongoing success. In particular, owning a resonant passion was a major catalyst for whether new ideas emerged.
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