Designing disruption: Linking participatory design and design thinking in technology orientated industries

Behrendorff, C; Bucolo, S; Miller, E

Designing disruption: Linking participatory design and design thinking in technology orientated industries

Behrendorff, C Bucolo, S

Miller, E

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Publication Type:: Conference Proceeding
Citation:: DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings, 2011
Issue Date:: 2011-12-01

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Field	Value	Language
dc.contributor.author	Behrendorff, C	en_US
dc.contributor.author	Bucolo, S https://orcid.org/0000-0002-4195-4500	en_US
dc.contributor.author	Miller, E	en_US
dc.date.issued	2011-12-01	en_US
dc.identifier.citation	DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings, 2011	en_US
dc.identifier.isbn	9781450312806	en_US
dc.identifier.uri	http://hdl.handle.net/10453/119483
dc.description.abstract	A vast proportion of companies nowadays are looking to design and are focusing on the end users as a means of driving new projects. However still many companies are drawn to technological improvements which drive innovation within their industry context. The Australian livestock industry is no different. To date the adoption of new products and services within the livestock industry has been documented as being quite slow. This paper investigates how disruptive innovation should be a priority for these technologically focused companies and demonstrates how the use of design led innovation can bring about a higher quality engagement between end user and company alike. A case study linking participatory design and design thinking is presented. Within this, a conceptual model of presenting future scenarios to internal and external stakeholders is applied to the livestock industry; assisting companies to apply strategy, culture and advancement in meaningful product offerings to consumers. © 2011 ACM.	en_US
dc.relation.ispartof	DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings	en_US
dc.relation.isbasedon	10.1145/2347504.2347562	en_US
dc.title	Designing disruption: Linking participatory design and design thinking in technology orientated industries	en_US
dc.type	Conference Proceeding
utslib.for	1203 Design Practice and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (International)
pubs.organisational-group	/University of Technology Sydney/Strength - DIRC - Design Innovation Research Centre
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US

Abstract:

A vast proportion of companies nowadays are looking to design and are focusing on the end users as a means of driving new projects. However still many companies are drawn to technological improvements which drive innovation within their industry context. The Australian livestock industry is no different. To date the adoption of new products and services within the livestock industry has been documented as being quite slow. This paper investigates how disruptive innovation should be a priority for these technologically focused companies and demonstrates how the use of design led innovation can bring about a higher quality engagement between end user and company alike. A case study linking participatory design and design thinking is presented. Within this, a conceptual model of presenting future scenarios to internal and external stakeholders is applied to the livestock industry; assisting companies to apply strategy, culture and advancement in meaningful product offerings to consumers. © 2011 ACM.

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http://hdl.handle.net/10453/119483