Privacy management, the law & business strategies: A case for privacy driven design

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Conference Proceeding
Proceedings - 12th IEEE International Conference on Computational Science and Engineering, CSE 2009, 2009, 3 pp. 60 - 67
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This paper explores the adage that good privacy is good business. Businesses, like social networks, often seek to create value from personal information and monetize it. Unlocking value embedded in personal information can lead to disclosure of private and sensitive information, and subsequent harm. Personal information management practices can be a means to competitive and strategic advantage, however they are also subject to privacy aw. We explore the underlying tension between transparency and disclosure in the privacy verses business strategy arena in the pursuit of innovation, and argue that next generation applications and services will require a fresh privacy by design approach, instead of the seemingly ad hoc practice currently in use. Personal information management is a complex task and cannot be adequately achieved without significant attention and commitment to privacy requirements in systems analysis and design. Due to the potential power, magnitude, complexity and scope of web technologies there is a pressing need to understand privacy requirements, and to invest in developing tools and techniques for modeling, analyzing, designing and building more effective personal information management systems that seek consent where appropriate and that offer users natural choices and sophisticated mechanisms for controlling their personal information. © 2009 IEEE.
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