Supportive web design for users from different culture origins in E-commerce

Publication Type:
Conference Proceeding
Citation:
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2009, 5623 LNCS pp. 467 - 474
Issue Date:
2009-12-01
Full metadata record
Files in This Item:
Filename Description Size
Thumbnail2009002442OK.pdf940.07 kB
Adobe PDF
This paper presents an investigation of supportive design features for users from different cultural origins in global e-commerce sites applying the principles of human computer interaction to web interface design. This investigation was necessitated from a need to establish an understanding of the barriers in the implementation of e-business on a global level. The paper begins with an overview of current business-to-user (B2C) e-commerce implementation on the web, and then describes cultural issues in the global e-commerce. © 2009 Springer Berlin Heidelberg.
Please use this identifier to cite or link to this item: