Supportive web design for users from different culture origins in E-commerce

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Conference Proceeding
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2009, 5623 LNCS pp. 467 - 474
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This paper presents an investigation of supportive design features for users from different cultural origins in global e-commerce sites applying the principles of human computer interaction to web interface design. This investigation was necessitated from a need to establish an understanding of the barriers in the implementation of e-business on a global level. The paper begins with an overview of current business-to-user (B2C) e-commerce implementation on the web, and then describes cultural issues in the global e-commerce. © 2009 Springer Berlin Heidelberg.
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