Serious silliness: Breaking the ice with ideation, pitching and networking

Publication Type:
Journal Article
Experiential Entrepreneurship Exercises Journal, 2017, 2 (3), pp. 40 - 43
Issue Date:
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In many entrepreneurship courses, students work in teams to initiate and iterate on a venture idea. This exercise provides a quick and fun sample of that ideation and iteration process. Another purpose of the activity is as an ice-breaker for students, while also introducing criteria by which ventures are evaluated. The first part of the exercise demonstrates how diverse ideas can originate from the same resources. The second part teaches students to network and articulate their ideas more succinctly while learning to adapt to new information.
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