126The influence of culture on iTrust aspects in B2C E-business

Sohaib, O; Kang, K

126The influence of culture on iTrust aspects in B2C E-business

Sohaib, O

Kang, K

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Publication Type:: Conference Proceeding
Citation:: Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation, 2014, pp. 1239 - 1249
Issue Date:: 2014-01-01

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Field	Value	Language
dc.contributor.author	Sohaib, O https://orcid.org/0000-0001-9287-5995	en_US
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802	en_US
dc.date.issued	2014-01-01	en_US
dc.identifier.citation	Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation, 2014, pp. 1239 - 1249	en_US
dc.identifier.isbn	9780986041938	en_US
dc.identifier.uri	http://hdl.handle.net/10453/121379
dc.description.abstract	This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C ebusiness website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers' satisfaction may be completely ineffective in producing a desired response in the Collectivistic.	en_US
dc.relation.ispartof	Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation	en_US
dc.title	126The influence of culture on iTrust aspects in B2C E-business	en_US
dc.type	Conference Proceeding
utslib.for	0806 Information Systems	en_US
dc.location.activity	Milan, Italy
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Information, Systems and Modelling
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	open_access
pubs.publication-status	Published	en_US

Abstract:

This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C ebusiness website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers' satisfaction may be completely ineffective in producing a desired response in the Collectivistic.

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http://hdl.handle.net/10453/121379