Masterchef's amateur makeovers

Sage Journals
Publication Type:
Journal Article
Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 2012, 143 (1), pp. 28 - 35
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The media industries are becoming increasingly reliant on amateur labour, and Australia's highest rating television program, MasterChef Australia, is no exception. The show's grand narrative of 'making over' home cooks into professionals is at odds with its calculatedly ambivalent representation and deployment of the trope of the amateur. This article proposes that MasterChef is instead invested in deferring the attainment of professional status so as to ensure the continued provision of inexpensive labour and content provided by amateurs.
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