Masterchef's amateur makeovers

Publisher:
Sage Journals
Publication Type:
Journal Article
Citation:
Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 2012, 143 (1), pp. 28 - 35
Issue Date:
2012-05-01
Full metadata record
Files in This Item:
Filename Description Size
1329878x1214300105.pdfPublished Version211.07 kB
Adobe PDF
The media industries are becoming increasingly reliant on amateur labour, and Australia's highest rating television program, MasterChef Australia, is no exception. The show's grand narrative of 'making over' home cooks into professionals is at odds with its calculatedly ambivalent representation and deployment of the trope of the amateur. This article proposes that MasterChef is instead invested in deferring the attainment of professional status so as to ensure the continued provision of inexpensive labour and content provided by amateurs.
Please use this identifier to cite or link to this item: