SRV Tray (Vogue People Choice Award, Bombay Sapphire Design Discovery Awards)

Vogue People Choice Award, Bombay Sapphire Design Discovery Awards
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Bacardi Lion Australia
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The SRV project emerged out of research into the two dimensional nature of drink and food serving trays. Existing products are only differentiated by aesthetic design and material choice. The SRV has two distinguishing features: its dual function as both tray and fruitholder; and the visual challenge to the object's two-dimensional nature through the suggestion of depth created by the positioning of a semi-transparent material directly above another that is shaped and formed. The SRV project was awarded: the People's Choice Award, one of the awards linked to the 2005 Bombay Sapphire Design Discovery Award, one of Australia's most important design competitions and subsequently selected as part of the touring exhibition of the 2007 Bombay Sapphire Design Discovery Award; a Certificate of Recognition after being shortlisted for the 2006 (Inside) IDEA Awards; and a Distinction Award in the Design for Europe (2006) competition organized by The Interieur Foundation, Belgium and included in the exhibition 'Interieur06'. The SRV project investigates the effect of creating depth and volume in otherwise flat objects. The objective of creating an illusion is achieved by combining different materials of different transparencies and calculated surface design. My contribution provides a unique solution that maintains the ability to satisfy primary functions but includes a system that offers a new visual dimension and appeal. The SRV project provides a platform for the development of new objects that can now be distinguished from existing products and therefore creating a new typology of product.
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