Treating Ivanka unfairly: Understanding the impact of Presidential Tweeting on publics’ perceptions and intentions to buycott or boycott corporations

Krishna, A; Kim, S

Treating Ivanka unfairly: Understanding the impact of Presidential Tweeting on publics’ perceptions and intentions to buycott or boycott corporations

Krishna, A Kim, S

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Publication Type:: Conference Proceeding
Citation:: Corporate Communications, 2019, 24 (4), pp. 636 - 652
Issue Date:: 2019-10-07

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Field	Value	Language
dc.contributor.author	Krishna, A	en_US
dc.contributor.author	Kim, S https://orcid.org/0000-0001-8968-0249	en_US
dc.date.available	2017-12-18	en_US
dc.date.issued	2019-10-07	en_US
dc.identifier.citation	Corporate Communications, 2019, 24 (4), pp. 636 - 652	en_US
dc.identifier.issn	1356-3289	en_US
dc.identifier.uri	http://hdl.handle.net/10453/122300
dc.description.abstract	© 2019, Emerald Publishing Limited. Purpose: The purpose of this paper is to explore the impact of presidential tweeting about corporations on publics’ perceptions of and behavioral intentions toward those corporations. Specifically, the authors examined publics’ intentions to boycott or buycott (Friedman, 1996) Nordstrom, four months after President Trump’s tweet denouncing the company’s decision to discontinue his daughter’s clothing line. Design/methodology/approach: An online survey was conducted among 517 American citizens using Qualtrics panels in June 2017. Respondents were compensated for their participation. Findings: The authors found strong associations between perceived moral inequity and boycott intentions, and perceived business/economic nature of corporate action and buycott intentions. Furthermore, demographic characteristics associated with both types of perceptions were also examined. Younger, more educated respondents tended to accept Nordstrom’s actions as being routine business decisions, whereas conservative participants saw Nordstrom’s actions as being morally iniquitous. Originality/value: This study is one of the first to explore the impact of presidential tweeting, albeit indirectly, on publics’ perceptions and intentions toward corporations who form the subjects of said tweets. Practitioners may utilize these findings to provide guidance to corporations who may be at the receiving end of presidential tweeting.	en_US
dc.relation.ispartof	Corporate Communications	en_US
dc.relation.isbasedon	10.1108/CCIJ-10-2018-0109	en_US
dc.subject.classification	Business & Management	en_US
dc.title	Treating Ivanka unfairly: Understanding the impact of Presidential Tweeting on publics’ perceptions and intentions to buycott or boycott corporations	en_US
dc.type	Conference Proceeding
utslib.citation.volume	4	en_US
utslib.citation.volume	24	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	24	en_US

Abstract:

© 2019, Emerald Publishing Limited. Purpose: The purpose of this paper is to explore the impact of presidential tweeting about corporations on publics’ perceptions of and behavioral intentions toward those corporations. Specifically, the authors examined publics’ intentions to boycott or buycott (Friedman, 1996) Nordstrom, four months after President Trump’s tweet denouncing the company’s decision to discontinue his daughter’s clothing line. Design/methodology/approach: An online survey was conducted among 517 American citizens using Qualtrics panels in June 2017. Respondents were compensated for their participation. Findings: The authors found strong associations between perceived moral inequity and boycott intentions, and perceived business/economic nature of corporate action and buycott intentions. Furthermore, demographic characteristics associated with both types of perceptions were also examined. Younger, more educated respondents tended to accept Nordstrom’s actions as being routine business decisions, whereas conservative participants saw Nordstrom’s actions as being morally iniquitous. Originality/value: This study is one of the first to explore the impact of presidential tweeting, albeit indirectly, on publics’ perceptions and intentions toward corporations who form the subjects of said tweets. Practitioners may utilize these findings to provide guidance to corporations who may be at the receiving end of presidential tweeting.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/122300