Hidden word of mouth motives: Why non-brand users want to talk about a brand transgression.

Kim, S

Krishna, A

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Field	Value	Language
dc.contributor.author	Kim, S https://orcid.org/0000-0001-8968-0249	en_US
dc.contributor.author	Krishna, A	en_US
dc.date	2018-05-24	en_US
dc.date.available	2018-01-18	en_US
dc.date.issued	2018-05-24	en_US
dc.identifier.citation	2018	en_US
dc.identifier.uri	http://hdl.handle.net/10453/122301
dc.relation.ispartof	International Communication Association	en_US
dc.title	Hidden word of mouth motives: Why non-brand users want to talk about a brand transgression.	en_US
dc.type	Conference Proceeding
utslib.location.activity	Prague	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2018-05-28	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2018-05-24	en_US

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