Communication or action? Strategies fostering ethical organizational conduct and relational outcomes

Kim, S; Krishna, A

Communication or action? Strategies fostering ethical organizational conduct and relational outcomes

Kim, S

Krishna, A

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Publication Type:: Journal Article
Citation:: Public Relations Review, 2017, 43 (3), pp. 560 - 567
Issue Date:: 2017-09-01

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Field	Value	Language
dc.contributor.author	Kim, S https://orcid.org/0000-0001-8968-0249	en_US
dc.contributor.author	Krishna, A	en_US
dc.date.issued	2017-09-01	en_US
dc.identifier.citation	Public Relations Review, 2017, 43 (3), pp. 560 - 567	en_US
dc.identifier.issn	0363-8111	en_US
dc.identifier.uri	http://hdl.handle.net/10453/122306
dc.description.abstract	© 2017 Elsevier Inc. This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-centric, messaging-based strategy for impression management. In explaining the impact of these two strategies on organizational outcomes, this study examined the role of ethical organizational conduct as a mediator between bridging, buffering, and two relational outcomes. Based on a survey of 105 organizations in Korea, a positive association between bridging strategy and ethical organizational conduct was found, along with paths to relational improvement and conflict avoidance with strategic constituencies. No association was found between buffering strategy and ethical organizational conduct.	en_US
dc.relation.ispartof	Public Relations Review	en_US
dc.relation.isbasedon	10.1016/j.pubrev.2017.03.009	en_US
dc.subject.classification	Communication & Media Studies	en_US
dc.title	Communication or action? Strategies fostering ethical organizational conduct and relational outcomes	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	43	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	43	en_US

Abstract:

© 2017 Elsevier Inc. This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-centric, messaging-based strategy for impression management. In explaining the impact of these two strategies on organizational outcomes, this study examined the role of ethical organizational conduct as a mediator between bridging, buffering, and two relational outcomes. Based on a survey of 105 organizations in Korea, a positive association between bridging strategy and ethical organizational conduct was found, along with paths to relational improvement and conflict avoidance with strategic constituencies. No association was found between buffering strategy and ethical organizational conduct.

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http://hdl.handle.net/10453/122306