Bridge or buffer: Two ideas of effective corporate governance and public engagement

Publication Type:
Journal Article
Journal of Public Affairs, 2016, 16 (2), pp. 118 - 127
Issue Date:
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Bridging and buffering_without_identification_JPA_submission.docAccepted Manuscript Version113 kB
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© 2016 John Wiley & Sons, Ltd. This study identifies organizational factors that influence corporatate governance and formulation of public relations strategies for public enagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed.
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