Sense-Making Methodology: A Theory of Method for Public Relations

Walker, GF

Sense-Making Methodology: A Theory of Method for Public Relations

Walker, GF

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Publisher:: Lawrence Erlbaum & Assoc.
Publication Type:: Chapter
Citation:: Public Relations Theory II, 2006, 1, pp. 393 - 414
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Walker, GF	en_US
dc.contributor.editor	Botan, C	en_US
dc.contributor.editor	Hazelton, V	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Public Relations Theory II, 2006, 1, pp. 393 - 414	en_US
dc.identifier.isbn	0 8058 3384 6	en_US
dc.identifier.uri	http://hdl.handle.net/10453/12449
dc.description.abstract	Sense-Making assumes that there is a fundamental discontinuity in how people, such as the publics we need to communicate with, move from one point in time to another. It challenges the belief that a person's actions are easily predictable, as if people were not making choices all the time. The underlying metaphor for Sense-Making relates to the gap between where a person is and where they wish to be. Such an approach fits with a process worldview rather than the static assumptions that often exist with adience segmentation.	en_US
dc.publisher	Lawrence Erlbaum & Assoc.	en_US
dc.relation.ispartof	Public Relations Theory II	en_US
dc.title	Sense-Making Methodology: A Theory of Method for Public Relations	en_US
dc.type	Chapter
utslib.location	Mahwah, USA	en_US
utslib.for	130301 Aboriginal and Torres Strait Islander Education	en_US
utslib.for	130101 Continuing and Community Education	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Mahwah, USA	en_US

Abstract:

Sense-Making assumes that there is a fundamental discontinuity in how people, such as the publics we need to communicate with, move from one point in time to another. It challenges the belief that a person's actions are easily predictable, as if people were not making choices all the time. The underlying metaphor for Sense-Making relates to the gap between where a person is and where they wish to be. Such an approach fits with a process worldview rather than the static assumptions that often exist with adience segmentation.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/12449