Beyond the static text: multimedia interactivity in academic journal publishing in the humanities and social sciences (not)

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The Future of the Academic Journal, 2009, 1, pp. 361 - 376
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Despite the discourses that herald the innovation associated with Web 2.0 (Sharp and Salomon, 2008; Slane, 2008) and the opportnnities created by open sonrce and open access computing (Miller and BernersLee, 2008), there is a simple truth. The web has not delivered an interactive environment for ongoing engagement with scholarly research publishing that uses and is enlivened by multimedia data. There are four major reasons for this failure to bridge the rwo dominant silos - on the one hand multimedia data (video, audio, animation, real-time mapping etc.) with its possibilities for interactiviry (as revealed for instance by, but not limited to, social nerworking on the web); and academic journalbased publishing, with its linear and traditionally constrained presentation of knowledge in 'finished' blocks, albeit illustrated and hyperlinked.
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