Managing the Customer Relationship with Simple Tools: An Australian SME Case
- Publisher:
- International Business Information Management Association
- Publication Type:
- Conference Proceeding
- Citation:
- E-business and Organizations in the 21st Century: Issues and Trends, Proceedings of The 3rd International Business Information Management (IBIMA) Conference, 2004, pp. 350 - 355
- Issue Date:
- 2004-01
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