Building Relationships and Showing Value: Marketing IS/IT Internally
- Publisher:
- International Business Information Management Association (IBIMA)
- Publication Type:
- Conference Proceeding
- Citation:
- Information Technology and Organizations in the 21st Century: Challenges and Solutions. Proceedings of the 2004 International Business Information Management Conference., 2004, pp. 349 - 355
- Issue Date:
- 2004-01
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