Economics or ethics? Exploring the role of CSR expectations in explaining consumers’ perceptions, motivations, and active communication behaviors about corporate misconduct

Kim, S; Krishna, A; Dhanesh, G

Economics or ethics? Exploring the role of CSR expectations in explaining consumers’ perceptions, motivations, and active communication behaviors about corporate misconduct

Kim, S

Krishna, A Dhanesh, G

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Publication Type:: Journal Article
Citation:: Public Relations Review, 2019, 45 (1), pp. 76 - 87
Issue Date:: 2019-03-01

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Field	Value	Language
dc.contributor.author	Kim, S https://orcid.org/0000-0001-8968-0249	en_US
dc.contributor.author	Krishna, A	en_US
dc.contributor.author	Dhanesh, G	en_US
dc.date.available	2018-10-23	en_US
dc.date.issued	2019-03-01	en_US
dc.identifier.citation	Public Relations Review, 2019, 45 (1), pp. 76 - 87	en_US
dc.identifier.issn	0363-8111	en_US
dc.identifier.uri	http://hdl.handle.net/10453/128167
dc.description.abstract	© 2018 Elsevier Inc. The purpose of this study was to explore the role of corporate social responsibility expectations in explaining consumers’ perceptions, motivations and communication behaviors about corporate misconduct, especially in the context of allegations of workplace gender discrimination. A survey was conducted in December 2016 among 473 Americans. The results show that while people with economic CSR expectations do not evaluate corporate misconduct negatively, those with ethical CSR expectations perceive it morally wrong. However, both types of CSR expectations were found to impact consumers’ motivations to engage in communication behaviors about the crisis. Theoretical and empirical implications are discussed.	en_US
dc.relation.ispartof	Public Relations Review	en_US
dc.relation.isbasedon	10.1016/j.pubrev.2018.10.011	en_US
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.subject.classification	Communication & Media Studies	en_US
dc.title	Economics or ethics? Exploring the role of CSR expectations in explaining consumers’ perceptions, motivations, and active communication behaviors about corporate misconduct	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	45	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	open_access	*
utslib.copyright.embargo	2021-10-23T00:00:00+1100
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	45	en_US

Abstract:

© 2018 Elsevier Inc. The purpose of this study was to explore the role of corporate social responsibility expectations in explaining consumers’ perceptions, motivations and communication behaviors about corporate misconduct, especially in the context of allegations of workplace gender discrimination. A survey was conducted in December 2016 among 473 Americans. The results show that while people with economic CSR expectations do not evaluate corporate misconduct negatively, those with ethical CSR expectations perceive it morally wrong. However, both types of CSR expectations were found to impact consumers’ motivations to engage in communication behaviors about the crisis. Theoretical and empirical implications are discussed.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/128167